Upcoming webinar, presented by AIMMS and international Supply Chain Consultant and Author Dr. Gerhard Plenert, delivers step by step guide to segmentation and analytics

Seattle, Washington – January, 7, 2015 Supply Chain Segmentation is a well discussed supply chain theme. Despite this, less than 10% of supply chains are segmented, not because organizations don’t know what it is, but because a step by step approach to segmentation has been absent until now. AIMMS and renowned Supply Chain Consultant and Author Dr. Gerhard Plenert have joined forces to offer a webinar which will deliver practical steps to adopt Supply Chain segmentation and move from theory to execution in a step-by-step approach. The webinar is the first in the AIMMS Thought Leader Webcast Series, a collection of talks by leading industry thinkers which aims to help companies improve decision-making with analytics.

Are you struggling with huge inventory write-offs? Does your team miss crucial sales opportunities due to stock-outs? Is there a mismatch of resources and high value customers in your organization? Are your forecasts unreliable and inconsistent? Do you want to know how to increase forecast dependability? Which planning and scheduling system should you use to tackle these problems? If you’ve struggled with these questions before, then you know that there is no one size fits all solution. Different supply chain challenges require different solutions.

In “Driving Business Value with Supply Chain Segmentation and Analytics,” Dr. Gerhard Plenert and AIMMS’ Chris Gordon will discuss how segmentation and analytics can help you reduce supply chain complexity, focus resources and achieve significant business benefits. Join the webinar and learn how a segmented approach and an integrated use of analytics can help you achieve a world class supply chain environment.

Key points to be discussed in the webinar include:

– A consumable definition of Supply Chain Segmentation
– A step-by-step guide, including the positioning and best use of analytics and optimization
– A series of examples which demonstrate how you can increase initiative speed and time to value

“We live in a world that searches for a ‘one size fits all’ solution to our problems,” says International Supply Chain Consultant and Author Dr. Gerhard Plenert. “Unfortunately, not all Supply Chain problems can comfortably be crammed into one solution.  Segmentation teaches us that solutions can be categorized to fit specific goals which may include inventory cost minimization, customer on time responsiveness, elimination of stockouts, avoiding inventory obsolescence, etc. Segmentation focuses us toward optimal solutions.”

Chris Gordon, Supply Chain Principal at AIMMS added: “AIMMS has a long history of working with leading companies like Unilever, Shell, JBS and BP to optimize their supply chains. With this webinar series, we want to share some of the lessons learned from these industry leaders and help companies reap the benefits of analytics.”

The webinar is aimed at Supply Chain Leaders, Chiefs of Supply Chain Strategy and Supply Chain Optimization Managers. Register today and visit the webinar page to learn more.

About Dr. Gerhard Plenert

Dr. Gerhard Plenert has been helping organizations execute operational and supply chain transformations for more than twenty years. He was a tenured full professor at California State University, Chico, and a professor at BYU Provo, BYU Hawaii, the University of Malaysia, and the University of San Diego. He has worked for the largest companies in the world, including companies like Aramco, Microsoft, Cisco, HP, Johnson and Johnson, Shell, Apple, Ford, Nike, Google, Cisco, and Rolls Royce. His work has been recently published in book form as ‘Supply Chain Optimization through Segmentation and Analytics


AIMMS is an innovative technology company with offices in The Netherlands, Seattle (US), Singapore and Shanghai. For over 25 years, the company has been developing and selling a unique mathematical optimization platform. AIMMS customers can create high business impact with optimization engines and solutions that enable optimal decision making on complex strategic, tactical or operational problems.