Haarlem, the Netherlands, May 4th 2012

Zalando has selected the optimization software AIMMS to optimize their European logistics operations in order to ensure consistently high service levels at a justifiable cost.

Zalando is Europe’s leading online retailer for shoes and fashion. Following its large success in the German market since its incorporation in 2008, Zalando has expanded to several European countries, starting with Austria in 2009 and the Netherlands and France in 2010. In 2011, expansion to Italy, UK and Switzerland followed, and from this year on Zalando is also shipping to Sweden and Belgium.

’We are facing an increasingly complex delivery network, both in terms of our European customer base and our warehouse setup. In order to ensure a consistently high service level towards our customers at a justifiable cost, we need an advanced optimization tool to help us design our network and transport flows. AIMMS technology allows us to quickly prototype and build unique optimization applications that create a competitive edge for Zalando.’ says Christoph Stark, Zalando’s head of logistics.

Christophe Frère, VP EMEA of Paragon Decision Technology, adds: ’We see a tendency that companies want to differentiate with optimization to create a competitive edge. Also at Zalando, logistics costs are of course a significant cost component of the whole operational costs. Reducing your cost with an additional five to fifteen percent while maintaining or even improving on your customer service can give you indeed a competitive advantage in a low margin business. AIMMS can do it for you.

About Zalando

Zalando is Europe’s leading online retailer for shoes and fashion. The company was founded in 2008 by Robert Gentz and David Schneider and its headquarters are located in Berlin. Following its large success in the German market, Zalando now caters to neighboring European countries, starting with Austria in 2009 and the Netherlands and France in 2010. In 2011, expansion to Italy, Great Britain and Switzerland followed. As of 2012, Zalando is also shipping to Sweden and Belgium.

Media contact: Barbara Franzreb
E-mail: barbara.franzreb@zalando.de
Tel: +49 (0)30 2000 88 636
www.zalando.de

About Paragon Decision Technology

Paragon Decision Technology is an innovative technology company with offices in The Netherlands, Seattle (US), Singapore and Shanghai. For over 20 years, Paragon has been developing and selling AIMMS, a unique mathematical optimization platform. AIMMS customers can create optimization engines and solutions that enable optimal decision making on complex strategic, tactical or operational problems.

Media contact: Tanya van Kirk
E-mail: tanya.van.kirk@aimms.com
Tel: +31 (0)23 5 511 512 Website: www.aimms.com